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In circulation began to drop again after the closure of DAG and in again after De Pers stopped publication. Since Metro is the last remaining free daily.

The total circulation of all newspapers paid and free was 3. This number also includes the free circulation of paid newspapers, papers for staff members, advertisers, relations and marketing.

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It should be noted, however, that digital revenues also can come from paywalls - which many Dutch newspapers introduced in the last years -, website advertising or apps. It is still safe to say that digital sales have not compensated newspapers for the loss of revenue from printed copies. In Publishers reported that only 4 percent of their revenues came from digital NDP, There are some indications - a high number of digital-only sales or a successful paywall - that newspapers targeting high-end users perform somewhat better in this respect.

In , 48 percent of the Dutch population of 13 years and older read a newspaper on a daily basis - including free newspapers - and 44 percent read a paid newspaper.

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National newspapers read by 27 percent were slightly more popular than regional newspapers read by 24 percent. Seven percent read free newspaper Metro.

In , 73 percent of the Dutch read a newspaper, 67 percent read a paid newspaper. In absolute numbers, the total readership dropped from 9. The revenue from readers, however, increased almost every year, the revenues from advertising dropped. In , 75 percent came from readers, 22 from advertising and 3 percent from digital sources. In only 41 percent came for readers.

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It must be noted that in a new, more accurate method was used to calculate the origin of revenues, so data between the two periods cannot be compared. Digital revenues are still modest, not more than 4 percent in Dutch newspaper publishers - or better: publishers of Dutch newspapers - do fairly well in terms of profits. In ten publishers were active on the Dutch market - coming down from 25 in Since then the number of publishers dropped slightly to eight in - but as TMG, the second publisher in the Netherlands, will probably be acquired by Belgian publisher Mediahuis, this number will drop to seven.


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The Dutch newspaper market is highly concentrated. The fourth publisher - regional combination NDC - controlled 7 percent. Four publishers controlled 95 percent of the market.

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When the TMG deal will materialize in the three largest publishers will control 95 percent. Belgian publishers De Persgroep and Mediahuis will control 88 percent of the Dutch paid circulation and 90 percent of the total circulation.

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Between and the number of newspaper publishers sharpy declined from 24 to 10 — due to mergers, in particular in the field of regional and local newspapers. De dertiger staat al tien jaar in het eerste elftal van Bayern, Marc Overmars houdt de verrichtingen van Bursaspor-aanvaller Ali Akman nauwlettend in de gaten.


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